About Proactively Social

I'm Cass, the owner of Proactively Social.

For me, building real, meaningful relationships with our clients is at the heart of everything we do. We genuinely want to see you succeed on social media, and we’re as invested in your business as you are. Think of us as an extension of your team—we truly love helping you grow and achieve your goals.

Proactively Social was born out of a passion for helping business owners create authentic content that truly builds connections and drives sales. We started with a simple mission: to empower businesses with genuine, impactful social media strategies that resonate with their audience and fuel their success.

Outside of work, you’ll find me on the soccer field or traveling to new places. I’m also deeply involved in the community. I’m a part of the YEP (Young Entrepreneurs and Professionals) division of the Hamilton Chamber, Werk Nights, Mohawk College’s Centre for Entrepreneurship, and volunteering with CityKidz and YWCA Hamilton. I am also the proud recipient of the Top 40 under 40 Business Achievements award.

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Meet the team.

Meet the Proactively Social team! We’re a dedicated group who loves turning ideas into impactful content. Each of us has our own unique skills and creative flair, but what unites us is our passion for helping your business succeed. We’re not just a team; we’re your partners in achieving your social media goals. Get to know us—we’re excited to collaborate and bring your vision to life!

Levisa

SOCIAL MEDIA CONTENT STRATEGIST

Abbey

COMMUNITY ENGAGEMENT MANAGER

What people are saying

I can’t say enough about Cassandra at Proactively Social, her attention to detail and knowledge is unlike any other! I had the pleasure of working with Cassandra and have seen an influx of good quality leads! I will be recommending Cassandra and her team to everyone I know!!!

Dillon

It was such a pleasure working with Cassandra! She made the experience effortless for me and the quality of photos and videos was absolutely amazing!! If you thinking about working with her I would highly recommend it.

Teri

One of the top Digital Marketing Agencies in Hamilton, Ontario. Highly recommend them for anyone looking to improve their online presence 🙌

Aurora

We have nothing but fantastic things to say about Proactively Social and Cassandra! They really go the extra mile with all of the social media services they provide to us. As our business supports our family and our employees, we sincerely appreciate your efforts and you taking this as seriously as we do!

Zachary

Our community involvement.

At Proactively Social, being involved in our community is a core value. It’s not just about giving back—it’s about being part of something bigger. We love supporting local organizations like CityKidz and YWCA Hamilton, and getting involved with networks such as Werk Nights and Mohawk College’s Centre for Entrepreneurship. We’re also proud to be on the Executive team of the YEP (Young Entrepreneurs and Professionals) division of the Hamilton Chamber. Our team is all about making meaningful connections and helping out where we can, because we believe that by working together, we can make our community stronger.

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Frequently asked questions

What is social media management?
Social media management is a comprehensive, done-for-you service that covers the creation, scheduling, and analysis of content across platforms like Instagram, Facebook, LinkedIn, and more. It also includes engaging with your audience, responding to messages and comments, and keeping your brand active and consistent online. This service is designed to save you time while getting a tailored strategy that delivers real results—whether it’s growing your following, driving website traffic, or generating leads. In short, it’s about building a strong, authentic online presence for your business while letting you focus on what you do best.
Do I need social media services for my business?
If you want to grow your brand, connect with your audience, and stay relevant in today’s digital world, social media services can help! A strategic social media presence can increase brand awareness, drive website traffic, generate leads, and ultimately boost sales. It’s a great way to reach more people and stand out from your competition.
Which social platforms do you manage?
We manage a wide range of platforms, including Instagram, Facebook, LinkedIn, Twitter, Pinterest, TikTok, and more. We’ll work with you to determine which platforms align best with your brand and target audience, so you’re active where your customers are.
How can I get started with your services?
Getting started is easy! Just reach out to us via our contact form or give us a call. We’ll begin with a consultation to understand your business goals, and we make it our priority to truly get to know your brand inside and out. This ensures we represent your business in the best way possible. Once we’ve developed a tailored social media strategy, we handle everything—allowing you to focus on what you do best, while we work on getting you results.
Do you offer content creation services?
Yes! We offer full content creation services, including graphic design, photography, video production, and copywriting. We’ll create high-quality, engaging content that fits your brand and connects with your audience across all your social platforms. We also offer content days where we come to your workplace or book a studio to capture your story and showcase your brand in the most authentic way possible.